From where I sit On The Kowch, it came as no surprise that ratings in November for talk radio stations in Toronto were up because of Mayor Rob Ford's Crack Smoking Scandal. I had predicted as much in a blog after Ford's apology show on Newstalk 1010 Sunday November 3rd. The Fall PPM ratings were released on December 5th and show big rating increases at the height of the scandal during the month of November for Toronto's four news and talk radio stations.
Bell Media Research looked at how the story impacted on ratings during their Fall PPM Ratings Webinar. In the chart below, the blue line represents the combined market share of Newstalk 1010, 680News, CBC Radio One and Talk640 month by month from January to November 2013. You can see how news and talk radio captured anywhere from a 24 share of the market to a 27 share of adults 18+ between January and October. But for the month of November, (the red line) the four news and talk radio stations cornered a 28 share. That is three points higher than the months of March, April and September and four points higher than the months of May, June, July and August 2013.