The Foundation Of  A Successful Talk Radio Station Is Local Talent 

If a format flip away from music is a consideration, we need to talk. Together we can create a station that will get everyone talking about you. We'll help you find and develop talk talent. We'll create programming clocks to give hosts plenty of time to talk about the issues between commercials.

For Ops Managers running music stations and a talk station in their market cluster, we can help them connect with the talk talent. We have the time to spend coaching hosts working out of peak drive periods and weekends freeing the PD/OM up to concentrate on morning and afternoon drive shows.

Selling talk radio is different from selling spots between music.  We can work with your sales team to explain how controversy generates ratings which is a good thing for clients.

When talk shows generate CBSC complaints, we have the expertise to help you win the case.

kowchmedia VIP client list

Haliburton Broadcasting Group owns 24 Ontario radio stations. kowchmedia hosted a news workshop for its anchors from across Ontario. We also conducted a series of one on one aircheck sessions with their anchors. Among the topics discussed during the five hour workshop included breaking news coverage, how to share news stories with other Haliburton stations, the use of audio clips in newscasts, how to do interviews, how to tell stories, how to speak on the radio, understanding media code of ethics to stay out of trouble, how to use the internet as a tip service - not as a legitimate news source and the importance of writing news stories of interest to listeners of different music formats. We also discussed chasing their dream for a successful radio career.

Montreal's Tietolman Tetrault Pancholy Media hired kowchmedia to work with them on its applications to the CRTC for two news talk radio stations in Montreal. The Montreal application was for a French language talk radio license and an English language talk radio license. The TTP Media presentation earned high praise from CRTC commissioners. The client was successful in winning the French language license for 940AM and on going talks with the commission continue to secure the English language license on another as yet unannounced AM frequency.  In December 2011 Tietolman Tetrault Pancholy Media again turned to kowchmedia to help in their CRTC application for the last FM frequency (88.1FM) in Toronto. Toronto hearings started Monday, May 7th.

CKNX in Wingham turned to kowchmedia to work with its on air talent. kowchmedia conducted a monitor of the station's talk programming and spent the day at the radio station meeting one on one with the talent and the management team. The one on one coaching sessions were followed by a staff meeting to discuss the results of the monitor and an open discussion about radio, talk radio, formatics and on air presentations.

 

Aboriginal Voices Radio is a radio network with stations in Toronto, Ottawa, Edmonton, Calgary and Vancouver. It's music based programming during the week and talk on weekends. AVR Radio Networks hired kowchmedia to work with its on air talent across the country. We conducted a series of monitors followed by a couple of two day seminars with the staff.  One on one coaching sessions were held with the announcers, news anchors, production crew and management. This was followed by a day long staff meeting to discuss radio, formatics and on air presentations. kowchmedia also wrote imaging liners, promos and show intros for all five stations.

The Ontario Association of Broadcasters represents radio and television stations across Ontario. Among its many projects is the Amber Alert Program to spread the word quickly when a child is abducted. When it came time to update the contact list for Emergency Measures Ontario, the OAB turned to kowchmedia. Every radio and TV station in the province was contacted to get the names, phone numbers and email addresses of those who needed to be informed whenever a child was a victim of abduction in their area.

Show Kids You Care operates Breakfast Clubs across Canada that provides meals to thousands of disenfranchised children before school. kowchmedia produced a video interview of Kristy Taylor, the executive director of Show Kids You care. We also helped write a new marketing brochure for the charity. If you click on the Show Kids You Care logo you can view the video. You'll need a tissue while watching Kristy's video. She is quite passionate about the need to provide meals for children whose parents can't afford three meals a day. kowchmedia also produced a podcast and webinar for Show Kids You Care and its home charity, Trinity Global Support Foundation.

 

Pure Water Box is a Canadian company that has developed specialized water purification container units to provide clean drinking water where none exists. kowchmedia was hired to write press releases, marketing brochures and fresh content on its website. kowchmedia also produced a video to promote PWB's bottling unit and its unique Emergency Response Unit that purifies dirty water and distributes the drinking water in half litre bags. View the video by clicking on the PWB logo.

When Harvey Brooker wanted to launch weight loss classes during the week he turned to kowchmedia to write content for his website at http://harveybrooker.com We also produced a promotional video and wrote 52 scripts for the Brooker Success Team members who did the weekly presentations. More than 175 men joined the classes and lost a combined total of TWO TONNES of fat in the first year of classes. Kowchmedia was also hired to write the scripts for six 60-minute audio CD presentations and to update Brooker's social media content on Facebook, Twitter and its website.

Juan Fanzio is making a name for himself with local news portals on the internet. TorontoNews24 is just one of the many news portals he has created. kowchmedia wrote news copy for his different news websites. Media 5.0 is responsible for some of the more innovative online news networks across Canada. He distributes news releases on his social media newswire, designs websites and produces corporate videos and bio videos.

 

kowchmedia has also been hired by talk show hosts, FM music announcers, radio & TV news anchors and broadcast journalism students for one on one coaching sessions and producing demo tapes.

For more information about kowchmedia contact steve@kowchmedia.com or call 647 521-6397

Management Consulting

Steve Kowch provides Canadian perspective on news talk radio

No one knows newstalk radio in Canada like Steve Kowch. He has 14 years experience running two of Canada's largest newstalk radio stations. Along the way the shows he produced won 30 local, national and international awards including two Canadian Association of Broadcasters Gold Ribbon Awards. And he consulted a British Columbia FM music station on its forest fire coverage that won a CAB Gold Ribbon Award.

Steve can help take your announcing, reporting or anchoring career to the next level in radio with personalized affordable airchecks.

Let kowchmedia make a difference at YOUR radio station. Book your station monitor today. Steve hears what you don't hear on your radio station.

Email or call Steve at 647 521-6397 today for more information about kowchmedia consulting services, personalized airchecks, station monitors or coaching on air news and talk talent.

Steve helps future broadcasters and broadcast journalists chase their dream for a successful career in media. He teaches at two Toronto area colleges. Among the courses he teaches are intro to radio, intro to radio news, radio features and talk radio. He is the author of 99 Things You Wish You Knew Before Making It BIG In Media.

Read Steve's weekly blog: On The Kowch

Follow Steve on Twitter and Facebook

Walter Sabo Testimonial

Structure, discipline, and a scientific understanding of how media works is rare and valuable. For 10 years I worked with the successful Steve Kowch and can confidently say he is the best News media executive in North American radio. There are good “news” managers and good “talk show” producers, Kowch excels at both.

- Walter Sabo, Chairman, Sabo Media and Hitviews.com, New York

CAB Gold Ribbon Awards

  • CFRB Town Hall Meeting: Guns, Gangs & Crime
  • Town Hall Meeting: Parlons Nous Ensemble - Lets Talk Togther A unique bilingual broadcast simulcast on CJAD and CKAC  in Montreal on the first anniversary of Quebec's second referendum
  • Kelowna's Forest Fires Consulted Standard Radio's BC music stations on how to cover the forest fires. Had their listeners become citizen journalists
The Canadian Association of Broadcasters Gold Ribbon Awards are among  the most prestigious awards in Canadian radio. My thanks to the excellent hosts, producers, operators, anchors and reporters I worked with for helping produce award winning radio.

Winter 2012 Ratings Video

Results of the 13-week Winter PPM rating period for Toronto, Vancouver, Calgary, Edmonton and Montreal were released in March, 2012. Ratings were from November 28, 2011 - February 26, 2012.

Astral Research has released its video analysis of the Winter PPM Radio survey results.

Christmas music had a major impact on ratings in December for stations in Vancouver, Edmonton, Calgary, Toronto and Montreal. Ratings for stations playing Christmas music 24/7 jumped 51 to 67%. More details at the On The Kowch Blog

Click here to view the Astral Research video and power point presentation.

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Fall 2011 Ratings Video

Results of the 13-week Fall 2011 PPM rating period for Toronto, Vancouver, Calgary, Edmonton and Montreal were released December  8th. Ratings were from August 29 - November 27, 2011.

Astral Media has released its video analysis of the Fall 2011 PPM Radio survey results.

This is the third anniversary of PPM ratings in the five Canadian radio markets.

Talk radio in Vancouver, Edmonton, Toronto and Montreal's Francophone talk radio station saw an increase in the appetite for the newstalk format in the Fall. The ratings indicate a collective increase in weekly reach and time spent listening. The increase was driven by the 18-44-year-old demographics and the older 65+ listeners.

Click here to view the Astral Media video and power point presentation.

PPM Spring 2011 Ratings

Results of the 13-week Spring 2011 PPM rating period for Toronto, Vancouver, Calgary, Edmonton and Montreal were released June 10th.

Astral Media has released its video analysis of the PPM Radio survey results. Elections and Vancouver Canuck's race to the Stanley Cup had a major impact on ratings. Watch for a special slide on how hockey impacted the Vancouver radio market. Also interesting is the slide showing the impact of the overall federal election campaign and election night on ratings in the five markets discussed.

Click here to view the Astral Media video and power point presentation.


PPM Winter 2010-11 Ratings

Results of the 13-week Winter 2010-11 PPM rating period for Toronto, Vancouver, Calgary, Edmonton and Montreal were released Friday, March 11th.

Astral Media has released its analysis of the PPM Radio survey results. As expected, FM stations who went wall to wall with Christmas music in December got a bump in the ratings. Talk Radio in general over the holidays took a bit of a hit in the ratings. The only exception was in Vancouver where CKNW posted some impressive gains.

Click here to view the Astral Media video and power point presentation.


Radio Management Consulting

  • Experience in developing talent on air and behind the scenes to work as a team to create great radio

  • Unique way of conducting monitors to help make it easier to solve on air problems

  • Coach music PDs on the best way to mentor opinionated talk show hosts on the air

On Air Host & Talent Airchecks

  • For talk show hosts: It’s not what you talk about! It’s how you talk about it.

  • For music DJs: It’s not how long you have to talk. It’s how you fill time before the music starts.

  • Unique way of conducting show monitors makes it easier for talent to fix their on air problems

Broadcast Student Resources

  • We’re here to help students ace their radio assignments with our constructive feedback

  • We provide student broadcasters airchecks of their campus radio shows or newscasts

  • We help students chase their dream for a career in radio either on air or behind the scenes